Even though many new marketing tools and techniques have emerged in recent times and compared to those emails seem like the oldest and probably outdated tool, the reality is exactly the opposite. Email is still reigning in the arena of marketing ROI.
4 out of 5 marketing personnel are reported to be said that they’d rather give up social media than email marketing. The reason is simple; Email marketing is capable of yielding up to $40 for every dollar spent. Thus almost 64% of businesses continue to run email campaigns but not every company has a good strategy or satisfactory returns.
If you’re also struggling to generate and convert leads, you need to improve your email game. Here are a few techniques you can use to increase email conversion rate:
OPTIMIZE YOUR EMAILS TO BE MOBILE-FRIENDLY
With more than half of the emails being read on mobile devices, it has become practically mandatory to make your emails mobile-friendly. If your email is not completely visible or responsive on mobile devices, you have already lost the chance of a conversion. Even worse there’s a 70% chance that customers will delete the email right away and may even unsubscribe.
WRITE A COMPELLING SUBJECT LINE
Anyone with common sense will tell that subject line is the first thing that your receivers are going to read and if they don’t find it interesting enough, they won’t even open your email. Yet many marketers do not pay much effort into crafting a good subject line.
In order to generate conversion, you first need to make your customers open your email and studies have shown that 47% of people decide whether to open an email or not based on the subject line. Hence writing an intriguing subject line is crucial for a successful email marketing campaign.
SEGMENTATION AND PERSONALIZATION
It is reported that segmented campaigns can generate 7 times more revenue and also help in drafting personalized emails.
Like many, you must be using automation to send out emails, but it doesn’t mean your emails should look like they were written by a robot. People love and want to be recognized as unique individuals. By personalizing emails with the help of CRM data you have, you can make your customer feel as if the email was written solely for them.
Such personalized emails have helped 96% of businesses in improving their email marketing performance.
A/B TESTING
Nothing works forever. So, there might be a template that’s working fairly, or you might have a favorite but to be a successful marketer you need to keep testing and tweaking your campaigns to seek a better engagement rate.
You might have an idea about what works best for the audience, but A/B testing will help you find what really works best for your campaign, whether your targeted audience prefers in-text links or buttons, whether they engage more after reading paragraphs, or bullet points… And you can use such information collected for different approaches to keep improving your campaigns continuously.
RUN AUTOMATED DRIP CAMPAIGNS
Research has shown that automated emails generate 320% more revenue. So why not use automated emails to boost ROI on your email campaigns?
Most email platforms let you set up drip campaigns with just a few simple steps. A drip campaign will send automatic emails at the pre-set interval after the user takes any action on your website. This helps you to stay on top of your customer’s minds and convince them to make a purchase.
HAVE A DEDICATED LANDING PAGE
Imagine that you have applied all the above-mentioned tips to improve your email campaign and people are clicking on your CTA, but that’s still a battle half won. People should feel like they are at the right place and don’t have to go through the unnecessary hassle or waste much time. So make sure that you have a dedicated landing page optimized to bring out the best results.
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There are several other ways to boost the conversion rate of your email marketing campaigns, to know more about those or availing MarTechs expertise in running successful email campaigns, contact now!
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